Answers to Frequently Asked Questions

Pipeup operates as a three-sided platform: fans get unforgettable experiences and rewards, organizers gain engagement data and new revenue streams, sponsors achieve unprecedented brand visibility. Each interaction multiplies value. When a fan posts content with sponsor branding, everyone wins. This alignment of interests creates sustainable, long-term partnerships rather than transactional relationships.

Any event where people gather and emotions run high: sports (stadiums, arenas), music festivals, conferences, trade shows, corporate events, and even retail activations. The platform scales from intimate 50-person venues to 50,000+ stadiums. What matters most isn't size, it's the desire to turn spectators into participants and create memorable, shareable moments.

Pipeup offers flexible models tailored to your needs: flat licensing fees, revenue-sharing arrangements, or hybrid approaches. For organizers, we can structure deals around sponsorship value generated, engagement metrics achieved, or traditional per-event pricing. The goal is alignment: when you succeed with Pipeup, we succeed together. We're happy to discuss what model fits your event strategy best.

Never. Pipeup complements your digital ecosystem by handling the live, in-event engagement layer: the moments when fans are most excited and receptive. We actively drive users to your fan app through voucher redemptions and exclusive offers. Think of us as the gateway that introduces casual attendees to your permanent fan community, increasing downloads and long-term engagement with your owned platforms.

You own all data generated at your events, period. You get comprehensive analytics: participation rates, engagement patterns, demographic insights, sentiment analysis, and sponsor performance metrics. All data is GDPR-compliant and privacy-focused. We provide the infrastructure and insights; you maintain full ownership and control. Analytics dashboards are available in real-time during events and for post-event analysis.

For a basic setup, within days. A full deployment with custom branding, sponsor integrations, and staff training typically takes 2-4 weeks. Rush timelines are possible; we've launched events with 24-hour notice. The platform itself requires no installation: just a browser and internet connection. The timeline depends mainly on your approval processes for creative assets and moderation policies, not technical constraints.

Our dual-layer moderation combines AI filtering with human oversight. The AI instantly screens for inappropriate content, profanity, and spam, while admins maintain final control via our dashboard. You can set custom keyword filters and adjust moderation levels based on your event's needs.

Completely flexible. Run Post, Snap, and Vote simultaneously for maximum engagement, or activate individual features based on your event structure. Switch between features during breaks, halftime, or specific moments—our system adapts to your event flow in real-time.

Our smart queue system prioritizes quality over quantity. The AI ranks submissions by relevance, diversity, and engagement potential, ensuring a balanced mix on screen. Admins can manually promote standout content, and you can adjust display duration to match submission rates. No worthy content gets lost.

No downloads required. Fans access Pipeup directly through their mobile browser via QR code or short link. This eliminates friction and maximizes participation, especially important for one-time event visitors who wouldn't download a dedicated app.

Voting can be activated anytime, either as view-only (to preview options) or open for voting. All votes are anonymous and interim results initially hidden from the audience. Once voting closes, admins push the results on the public screen, whether just the winner, a top-three countdown, or any custom selection that creates the most dramatic reveal.

All Snap submissions pass through moderation before going live. The AI pre-screens images for explicit content, violence, or brand conflicts, flagging questionable submissions for admin review. You maintain complete control—nothing appears on screen without approval, protecting your brand and audience experience.

Fans scan a QR code and join directly in their mobile browser. Their phone screens become synchronized in real time, so you can trigger coordinated light moments before kickoff, during halftime, after goals, or at full-time. No app installation is required for participants.

No. Participation is frictionless: scan the QR code, open the browser, and join the choreography. This low barrier is a key reason why LIGHT achieves strong participation rates, even with first-time users in large venues.

Setup is lean: a stable internet connection, a screen/LED wall environment for communication and QR placement, and event coordination with our team. There is no additional fan hardware needed, and clubs can integrate LIGHT into existing matchday operations.

Yes. Choreographies can reflect club colors, campaign themes, and partner branding. This creates emotional fan moments while giving sponsors high-visibility placements that feel integrated into the live experience instead of interruptive advertising.

Whenever it fits your show flow: team entrance, anthem, kickoff, halftime, goal celebrations, anniversaries, farewells, and post-match highlights. LIGHT is designed for flexible timing, so your production team can align it with key emotional moments.

Timelines depend on branding and planning scope, but rollouts are typically fast once assets and event goals are defined. We support your team from concept to live execution, so you can launch with confidence and scale to larger matchdays over time.

Campaign elements can be tailored to your brand identity. From logo placement to background imagery, overlay designs, and push notification content, you maintain creative control while we ensure technical perfection and real-time delivery. Please note, however, that text will be set in our standard font to ensure the best possible consistency.

Yes. You can layer branding, dynamic backgrounds, social sharing features, and push notifications all at once, or activate them individually based on your event timeline. Switch campaigns on the fly for different event phases.

Partners consistently report significantly stronger brand recall and emotional connection compared to traditional event advertising. The combination of personal recognition (seeing yourself on screen), social validation (sharing moments), and tangible rewards (push notifications with vouchers) creates a uniquely effective marketing impact that extends beyond the event itself.

Once your creative assets are ready, campaigns can go live instantly. For time-sensitive activations or spontaneous promotions during live events, our dashboard allows real-time updates and instant deployment of new campaign elements.

Not at all. We handle the complete technical setup, from screen integration to app configuration. You provide your brand assets and campaign goals – we can take care of implementation, testing, and live support throughout your event.

• 1 transparent logo in vectorized SVG or high-resolution PNG format
• You might prefer a completely white logo for the best color contrast with backgrounds

• 1-3 images in PNG format
• Or a video (optionally)
• Pixel resolution and aspect ratio are determined by the venue's video wall
• No text in the image to avoid overlapping with logos and messages

• 1 square image in PNG format
• No text in the image to avoid overlapping with logos and messages
• Optionally 1 square image in PNG format for the upper background (usually 16:9), plus 1 image in PNG format for the branded content below the shared Post/Snap (usually 16:7)

• 1 landscape or square image in PNG format
• Image can contain text like campaign name and description
• Campaign partner
• Campaign name
• Campaign description (100 characters max.)
• Validity date
• Age query Yes/No
• Target URL
• Codes for promotions (individual codes or name)

• 1 image in PNG format, 5:1

You need a computer with a browser (Chrome recommended) connected to your LED wall/screen via HDMI or similar. A stable internet connection is essential. That's it: no special hardware or software installation required. For large venues, we recommend a dedicated connection to ensure consistent performance during peak engagement moments.

Pipeup is web-based and integrates seamlessly via simple URL links into your fan app, website, or ticketing system. The platform operates as a complementary layer that drives users to your existing tools: directing fans to your app for voucher redemptions, guiding them to sponsor websites, or channeling engagement into your owned platforms. Pipeup doesn't replace your infrastructure; it enhances it by creating engagement moments that lead users exactly where you want them to go.

Absolutely. You can customize your Pipe's color scheme with your HEX codes, add your logos and sponsor branding, create custom backgrounds, and personalize the Pipe name and messaging. The core typography remains standardized to ensure optimal readability across all devices and screen sizes, but all visual branding elements can be tailored to your identity.

You (the organizer) and Pipeup receive a non-exclusive, 30-day usage right for all user-generated content (posts, photos, votes) submitted through your Pipe. This allows you to display content on LED walls, use it in your official social media channels, and feature it in your newsletters. Important: The 30-day period starts from publication or receipt of the content, whichever comes first. Advertising partners and sponsors are explicitly excluded from using or republishing user-generated content; only the organizer and Pipeup may use it within the specified framework.

Yes, Pipeup is fully GDPR-compliant. User participation is voluntary, anonymous by default, and we collect minimal data: only what's necessary for the experience. Users maintain control over their submissions, and you maintain full ownership of event data. All data is stored securely, and can be deleted per user request or regulatory requirements.

Pipeup is very easy to control. But of course we provide onboarding including platform training, moderation best practices, and event management workflows. During live events, you get technical support to ensure smooth operation. We also can provide on-site assistance for your events if needed. Our goal is to make you confident and autonomous in running Pipeup.

Absolutely. Pipeup scales from intimate 50-person gatherings to massive 50,000+ stadium events. The platform architecture adjusts automatically to handle varying loads, whether you have 10 or 10,000 simultaneous users. We optimize the infrastructure based on your expected audience size and engagement patterns to ensure consistently smooth performance.

Currently, Pipeup's platform interface is available in German and English. The bad-word filters and content moderation work with all languages and can be configured for your specific regional requirements. We're continuously expanding our language support. If you need an additional language for your events, we can implement it quickly and efficiently. Our moderation tools are language-aware and adapt to local cultural sensitivities and regulatory requirements for any market.