Why Pipeup fits perfectly into your digital strategy

The Ultimate Live Fan Engagement Infrastructure

Ecosystem

What is Pipeup?

Pipeup lets your audience interact live with your venue's LED wall, directly from their smartphones: Post messages, Snap selfies, Vote for match moments. All of this and more displayed instantly.

AI-powered safety keeps it clean. Kiss-cam level entertainment keeps fans watching. Integrated sponsor visibility creates value for everyone: the audience, venue, organizers, and brand partners.

Pipeup Enhances Your Digital Ecosystem

We know clubs invest heavily in their own fan apps. Pipeup doesn't replace them, it strengthens them. While your app remains the digital home, Pipeup creates the live entertainment layer.

No App Download Needed

Fans join instantly via QR code with zero friction but maximum participation. They engage in seconds without barriers, making live events more accessible than ever.

Drives Fans to Your App

When fans redeem vouchers or exclusive offers through Pipeup, they're guided directly to your fan app, building loyalty, increasing downloads, and deepening engagement.

You Keep Full Control

Pipeup operates as your portal for stadium entertainment and sponsor activation. Fully under your brand, your moderation rules, and your strategic vision.

A Platform That Just Works

Built for real-world events with enterprise-grade reliability and consumer-grade simplicity. Pipeup turns every fan into an active part of the show.

Instant Access, Zero Friction

Fans scan a QR code or click a link and that's it. Within seconds, they're posting messages, snapping selfies, and voting on live polls. No app download, no registration, no waiting.

Ready in Minutes

Works on your existing setup: a browser, an LED wall, and internet. No complex installation, no specialized hardware. From setup to showtime in under 10 minutes.

Scalable & Reliable

From intimate venues to 50,000+ stadiums, Pipeup handles thousands of simultaneous users without breaking a sweat. Enterprise infrastructure meets event-day reality.

Interested? Let's Talk!

Whether you're an organizer, sponsor, or just curious—we'd love to show you how Pipeup can elevate your events.

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For Fans Who Want to Be Part of the Action

Transform passive spectators into active participants. Real engagement means more than applause It's shared moments, live interaction, and unforgettable experiences.

Your Message on the Big Screen

Send cheers, shout-outs, or emotions, and watch them appear live on stadium screens. Every fan becomes part of the show, creating unforgettable shared moments.

Vote and Shape the Event

Decide the MVP, pick the anthem for the ride home, or crown the GOAT. When fans vote, they don't just watch, they create the entertainment.

Get Rewarded for Participation

Receive instant rewards: vouchers, contest entries, exclusive promotions. A moment on the big screen plus a special offer? That's how memories become loyalty.

For Organizers Who Want to Maximize Impact

Pipeup delivers measurable value: increased fan engagement, new revenue streams, and data-driven insights. All while creating unforgettable event experiences.

Boost Key Engagement Metrics

Increase dwell time, social sharing, and emotional connection. Pipeup makes your event unforgettable and provides hard data to prove it.

Smart, Safe Content Moderation

AI filters and bad-word detection ensure a secure live experience. Choose automatic approval or human oversight: you control the safety level.

Unlock New Revenue Streams

Monetize through sponsored content, premium features, targeted promotions, and data insights, all while enhancing the fan experience and sponsor value.

For Sponsors Who Want Maximum Brand Impact

Every fan interaction becomes a branding moment. Sponsors achieve unprecedented visibility and emotional connection through authentic, user-generated content.

Always-On Brand Presence

Logos remain visible throughout the event, independent of content. Your brand never disappears from the conversation. In fact every post reinforces your presence.

Emotional Brand Connection

User-generated content creates positive brand perception. Sponsors become part of unforgettable fan moments rather than intrusive advertisements.

Extended Reach Beyond the Venue

Fan content with branded elements travels across social media, amplifying sponsor visibility far beyond the physical event and creating organic viral potential.

How does Pipeup create value for all stakeholders?

Pipeup operates as a three-sided platform: fans get unforgettable experiences and rewards, organizers gain engagement data and new revenue streams, sponsors achieve unprecedented brand visibility. Each interaction multiplies value. When a fan posts content with sponsor branding, everyone wins. This alignment of interests creates sustainable, long-term partnerships rather than transactional relationships.

What types of events work best with Pipeup?

Any event where people gather and emotions run high: sports (stadiums, arenas), music festivals, conferences, trade shows, corporate events, and even retail activations. The platform scales from intimate 50-person venues to 50,000+ stadiums. What matters most isn't size, it's the desire to turn spectators into participants and create memorable, shareable moments.

How does pricing and revenue sharing work?

Pipeup offers flexible models tailored to your needs: flat licensing fees, revenue-sharing arrangements, or hybrid approaches. For organizers, we can structure deals around sponsorship value generated, engagement metrics achieved, or traditional per-event pricing. The goal is alignment: when you succeed with Pipeup, we succeed together. We're happy to discuss what model fits your event strategy best.

Does Pipeup replace our existing fan app?

Never. Pipeup complements your digital ecosystem by handling the live, in-event engagement layer: the moments when fans are most excited and receptive. We actively drive users to your fan app through voucher redemptions and exclusive offers. Think of us as the gateway that introduces casual attendees to your permanent fan community, increasing downloads and long-term engagement with your owned platforms.

What data do we get, and who owns it?

You own all data generated at your events, period. You get comprehensive analytics: participation rates, engagement patterns, demographic insights, sentiment analysis, and sponsor performance metrics. All data is GDPR-compliant and privacy-focused. We provide the infrastructure and insights; you maintain full ownership and control. Analytics dashboards are available in real-time during events and for post-event analysis.

How quickly can we go live with Pipeup?

For a basic setup, within days. A full deployment with custom branding, sponsor integrations, and staff training typically takes 2-4 weeks. Rush timelines are possible; we've launched events with 24-hour notice. The platform itself requires no installation: just a browser and internet connection. The timeline depends mainly on your approval processes for creative assets and moderation policies, not technical constraints.

FAQ

Ready to See It in Action?

Schedule a personalized demo and discover how Pipeup transforms your events into unforgettable experiences for fans, organizers, and sponsors alike.

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