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Fan Engagement & Stadium Experience Platform
Trusted by
FK Austria Wien
Kronen Zeitung
Deutscher Fußball-Bund
SK Sturm Graz
Österreichischer Fußball-Bund
Haie Innsbruck
Raiders Innsbruck
Erste Bank Open
Business Run Wien
HC Hard

The entire stadium becomes the light show

Thousands of smartphones, one synchronized choreography

Pipeup LIGHT transforms every smartphone in the stadium into a synchronized light experience.

No app. No download. No hardware. Just a QR code.

Simple Goosebumps Anytime More

Fans connect instantly through their browser by scanning a QR code. Within seconds, an impressive light show begins, perfectly synchronized with music, branding and special stadium moments.

Simple with No Strings Attatched

Pipeup LIGHT works instantly, completely without any fuss (unlike, for example, LED strips, which are expensive and require organizational effort).

Successfully tested with 30,000 participants
  • No app or download required
  • No registration or data entry needed
  • No additional hardware for organizers
  • Activation via QR code and browser
  • Ready to use in any stadium within minutes

Goosebumps Guaranteed

Pipeup LIGHT turns the entire crowd into one breathtaking live canvas, creating goosebump moments fans feel instantly and partners remember long after.

Moments people will remember
  • Precision-synchronized light choreographies
  • Club colours, partner colours or custom designs
  • Synchronized with music and key stadium moments
  • A visible goosebump moment for fans and players
  • Strong impact in the stadium, on TV and social media

Anytime and Anywhere

Whether before kickoff, at halftime, or after the final whistle, Pipeup LIGHT creates impact exactly when your moment needs it.

Example moments for activation
  • Team introductions and victory laps
  • Anniversaries and birthdays
  • Farewells for club legends
  • Goal celebrations and game breaks
  • Public viewings and special events

More for Clubs and Partners

Elevate every matchday into premium visibility, emotional brand connection, and measurable value for clubs and partners.

Exclusive activation across thousands of displays
  • Integration of sponsor colours and partner messaging
  • New sponsorship and presenting opportunities
  • Powerful visuals for social media, TV and PR
  • Emotionally engaging brand experiences
How does Pipeup LIGHT work on matchday?
Fans scan a QR code and join directly in their mobile browser. Their phone screens become synchronized in real time, so you can trigger coordinated light moments before kickoff, during halftime, after goals, or at full-time. No app installation is required for participants.
Do fans need to download an app or register?
No. Participation is frictionless: scan the QR code, open the browser, and join the choreography. This low barrier is a key reason why LIGHT achieves strong participation rates, even with first-time users in large venues.
What technical setup is required in the stadium?
Setup is lean: a stable internet connection, a screen/LED wall environment for communication and QR placement, and event coordination with our team. There is no additional fan hardware needed, and clubs can integrate LIGHT into existing matchday operations.
Can LIGHT be branded for clubs and partners?
Yes. Choreographies can reflect club colors, campaign themes, and partner branding. This creates emotional fan moments while giving sponsors high-visibility placements that feel integrated into the live experience instead of interruptive advertising.
When can we trigger LIGHT moments during an event?
Whenever it fits your show flow: team entrance, anthem, kickoff, halftime, goal celebrations, anniversaries, farewells, and post-match highlights. LIGHT is designed for flexible timing, so your production team can align it with key emotional moments.
How quickly can we launch Pipeup LIGHT for our club?
Timelines depend on branding and planning scope, but rollouts are typically fast once assets and event goals are defined. We support your team from concept to live execution, so you can launch with confidence and scale to larger matchdays over time.
FAQ

Light Up Your Stadium

Plan your first Pipeup LIGHT moment and turn thousands of smartphones into one synchronized, emotional live experience for fans, clubs, and partners.

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