Features

A handful of powerful features and many optional tools

Pipeup is a suite of features that digitalize events, excite fans, and successfully market partners. You can use the features individually or together – always attention-grabbing.

Wall Voting – Man of the Match More

Feature

Wall: Fans are part of the event, and some become stars

Fans post directly on your LED walls. Comments on the event, wisdom, humor ... secured by AI and editorial review.

Why does it work? Everyone wants to get on the wall and be seen — which means unprecedented attention for advertisers!

Post from anywhere: Anyone can easily post messages about the event from their phone, whether in the stadium or watching TV. The organizer can also post via the admin backend to inform, entertain, and steer topics.
Security through AI and editorial review: All posts are checked by AI and optionally submitted to the wall admin (Director) for final approval. Nothing slips through unexpectedly.
Display on phones and in the stadium: All approved posts are published on fans’ phones. Only the best AI-selected and handpicked top posts make it onto the stadium wall, automatically increasing the quality of all posts.
Every post is animated: Fans are curious about every new message made up of flying letters. Is it mine? Are these my seconds of fame? This guarantees the highest and lasting attention also for the ...
Sponsors in the spotlight: Posts are played over sponsor images and videos. The experience is interwoven and credibly charged with the advertising message. The campaign type presented by with partner logo is also available.

Feature

Voting: (Wo)Man of the Match

Fans themselves choose the Man of the Match (Woman of the Match, Song of the Day, etc.). This way, the true experts decide in real time who shaped the game decisively.

Why does it work? Everyone has an expert opinion, wants to have a say, and see who wins — and advertisers get enormous attention here too!

Preselected players or all: Players are registered with picture, name, jersey number, and possibly a short bio. For voting, the organizer defines which players can be voted on to moderately steer the results.
Anywhere, anonymous and fair: Fans are notified on their phones and choose their favorite — whether on-site or watching TV. The admin can see the voting status anytime, but fans cannot, ensuring a fair and unbiased vote.
And the winner is: The winner is displayed on fans’ phones and the stadium wall. Most excitingly as a countdown from third to first place, focusing everyone’s attention on the ...
Sponsors in the spotlight: Optionally, the voting is presented by sponsors, and the results are always displayed alongside sponsor images and videos. Positive emotions guaranteed.

The nice-to-haves included right from the start

Everything has been thought of so you can get started right away. Pipeup is ready to use immediately and requires minimal effort and hardly any settings.

Pipe: The event channel allows precise settings for the newsfeed, posts, and wall. With a meaningful URL, profile picture, and branded in the organizer's colors.
Newsfeed: Fans comment on the event and happenings — funny, clever, touching — competing for attention for their seconds of fame. No login required.
Director: The editorial center guarantees safe and precise control over posts and the wall: what appears on the wall, what gets blocked, automated admin posts...
Media Library: Organized by partners, manages all media content such as images and videos for the wall including their online times and frequencies.
Campaigns: Enables creation of tailored push campaigns by advertising partners and monitors their delivery based on individual trigger criteria.
Vouchers: Build digital relationships via push notifications and thank users with discounts in the merch shop, contests, beer promotions at the stadium...
Social Sharing: Fans can share posts on their social media channels. This helps the advertiser's message spread authentically within the fan community!
Likes: Only the most popular posts make it onto the wall. This motivates users to post great messages and improves content quality, benefiting advertisers.
Team Selection: Who do you root for? Country crests and fan club logos can be selected when posting, showing fans’ affiliations.
Statistics: Provides analysis of new and returning users, the number of new posts and likes, campaigns played, online and advertising times, etc.
Safety: Posts can be reported and banned by editors. Together with AI and a bad-words filter, this ensures 100% desired content in the newsfeed and on the wall.
Web App: Pipeup works hassle-free without any download directly in the browser on all modern devices from mobile to desktop.
Plus: The possibilities for additional features and integrations are numerous, so we continuously develop Pipeup. Contact us for special requests.

Improve your game

Want to use Pipeup for your events?

Let's discuss it!

We’ll show you Pipeup, discuss your requirements, and answer your questions. We get to know each other, and once everything fits, we start together.

talkto@pipeup.live