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Fan Engagement & Stadium Experience Platform
Trusted by
FK Austria Wien
Kronen Zeitung
Deutscher Fußball-Bund
SK Sturm Graz
Österreichischer Fußball-Bund
Haie Innsbruck
Raiders Innsbruck
Erste Bank Open
Business Run Wien
HC Hard
Schalke 04

High-impact awareness enabling multiple marketing opportunities

Attention That Turns Into Emotion and Trust

Real-time content creates instant visibility, and visibility means perception. User-generated content on public screens is experienced as exciting and emotionally positive. This is key to successful marketing campaigns, including:

Brand Sujet Social Push Ad Bar

Presenting Partner Always-On Branding

Logos stay visible at all times, independent of the background. Your brand never disappears, no matter what's happening on screen.

Bwin
ÖBB
Erste Bank Open
Uniqa

Due to the high awareness generated by Pipeup's user-generated content, brands achieve outstanding visibility throughout the event.

Requirements for Presenting Partner Logos
  • 1 transparent logo in vectorized SVG or high-resolution PNG format
  • You might prefer a completely white logo for the best color contrast with backgrounds

Dynamic Background

Fan posts appear on top of an image or video backdrop chosen by organizers and partners, turning individual messages into one consistent screen show.

From static product sujets to dynamic video backdrops, the background content can be fully customized to match the audience's mood and preferences.

Requirements for Dynamic Backgrounds
  • 1-3 images in PNG format
  • Or a video (optionally)
  • Pixel resolution and aspect ratio are determined by the venue's video wall
  • No text in the image to avoid overlapping with logos and messages

Social Sharing that Travels Beyond the Venue

Fans can share their content with themed backgrounds and branded overlays. Your event leaves the stadium, spreads across social media, and inspires others to join the show next time.

Social sharing illustration

Successful posts and snaps are frequently shared, especially when they make it onto the public wall. With branded overlays and themed backgrounds, the advertising message achieves uncommon reach.

ÖFB
Schalke 04
Linzer Krone Fest
Vienna City Marathon
Sturm Graz
Business Run

Branded messages can travel into users' social channels, reaching their followers as a natural part of content they chose to share themselves, even beyond the event.

Requirements for Social Sharing
  • 1 square image in PNG format
  • No text in the image to avoid overlapping with logos and messages
  • Optionally 1 square image in PNG format for the upper background (usually 16:9), plus 1 image in PNG format for the branded content below the shared Post/Snap (usually 16:7)

Push Notifications with Real Rewards

Surprise fans with promotions, contests, vouchers, and more. A moment of fame fades fast, but a redeemed voucher builds a lasting connection between fans, organizers, and partners.

Push notifications illustration

Push vouchers can be issued once or repeatedly, with or without a code, and optionally linked to user participation or age. Users can also be redirected directly to the sponsor's prize page.

Requirements for Push Notifications
  • 1 landscape or square image in PNG format
  • Image can contain text like campaign name and description
  • Campaign partner
  • Campaign name
  • Campaign description (100 characters max.)
  • Validity date
  • Age query Yes/No
  • Target URL
  • Codes for promotions (individual codes or name)

Ad Bar on Every User's Phone

A sponsor's message appears directly on users' screens, below the Wall and the list of Posts or Snaps. Seen in the context of the event, it benefits from the energy and emotion of the moment.

Schalke 04
Uniqa
Sturm Graz

The Ad Bar links directly to a campaign or offer and reaches every user on their own phone. Its fixed position keeps the message in view as users browse, while the design can complement the Wall background or feature a partner logo.

Requirements for Ad Bar
  • 1 image in PNG format, 5:1
How customizable are campaign elements?
Campaign elements can be tailored to your brand identity. From logo placement to background imagery, overlay designs, and push notification content, you maintain creative control while we ensure technical perfection and real-time delivery. Please note, however, that text will be set in our standard font to ensure the best possible consistency.
Can we run multiple campaigns simultaneously?
Yes. You can layer branding, dynamic backgrounds, social sharing features, and push notifications all at once, or activate them individually based on your event timeline. Switch campaigns on the fly for different event phases.
What kind of results can we expect?
Partners consistently report significantly stronger brand recall and emotional connection compared to traditional event advertising. The combination of personal recognition (seeing yourself on screen), social validation (sharing moments), and tangible rewards (push notifications with vouchers) creates a uniquely effective marketing impact that extends beyond the event itself.
How quickly can a campaign be deployed?
Once your creative assets are ready, campaigns can go live instantly. For time-sensitive activations or spontaneous promotions during live events, our dashboard allows real-time updates and instant deployment of new campaign elements.
Is technical integration complex?
Not at all. We handle the complete technical setup, from screen integration to app configuration. You provide your brand assets and campaign goals – we can take care of implementation, testing, and live support throughout your event.
FAQ

Amplify Your Brand

Explore how Pipeup's campaign features can maximize your brand visibility and create lasting emotional connections with your audience.

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